Real People. Real Stories.

"Basta’t may plano, kaya mo ‘yan."

How does a leader stay on top? By keeping it real.

To celebrate its 65th anniversary, Philam Life launches a brand new campaign that features four stories of actual Philam Life plan holders and beneficiaries. The story of an OFW who makes a living taking care of other people’s children while missing her own. The story of a businesswoman who lives out her dream of traveling the world. 

The story of a newly-widowed mother suddenly faced with taking care of her five children and fighting eviction all on her own. And the story of a young couple struggling to make sure their little daughter gets the education she deserves.

These stories show how real people, people just like you, can overcome obstacles, triumph over tragedy, and accomplish what they’ve always wanted for themselves and their loved ones with the help of the right plan.


To capture the authenticity of these stories, Philam Life collaborated with an expert in bringing real stories to life – Paolo Villaluna, the local and international award-winning filmmaker who also directs the acclaimed weekly documentary series STORYLINE.

To capture the raw emotion of these stories in a song while conveying the message of empowerment in a young and dynamic way, Philam Life tapped a true Pinoy rock icon and one of the country’s most powerful musical artists – Bamboo.

Together with these brilliant creative minds and DDB Phils., Philam Life co-created an emotionally compelling multimedia campaign with one simple message:

Anumang pagsubok, malalampasan.
Anumang pangarap, makakamtan.
Basta’t may plano, kaya mo yan.

If you too are a Philam Life plan holder or beneficiary and somehow your plan was able to protect your future or help your dreams come true, tell us your story and empower others too.

Just log on to for more details.

Anong plano mo? Usap tayo. Call (02) 528-2000.

Contact a Philam Life Financial Advisor

Contact us at (02) 528-2000 or
email us at